The only Salesforce developer with fixed pricing.

I take on short-term custom Salesforce development for smaller teams — solo admins, platform owners, and RevOps teams — who need a solution beyond what declarative tools are designed for.

It’s a cost-effective alternative to hiring a full-time Salesforce developer or bringing in a traditional consultancy for a project that doesn’t need to become a six-figure transformation programme. I scope the outcome, write the code, and hand over clear documentation so the solution can be maintained with minimal overhead.

Work is scoped, delivered and billed through my company, HappySoup Ltd, an Irish software company. ISO 27001 certified. Strict NDAs on every project.

Pablo Gonzalez

Pablo Gonzalez — one developer, not a consultancy.

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What clients say

Pablo was generous with his time and brought practical expertise to our deployment strategy. He translated complex DevOps concepts into clear, actionable advice our team could act on immediately. We left with greater confidence and concrete improvements.

Pablo delivers accurate, precise answers and has a deep understanding of Salesforce. His professionalism and good will helped us get the most out of our SF solution. I strongly recommend working with him.

Pablo gave us an insanely valuable and informative session. I highly recommend any enterprise team take him up on his offer. His approach is relatable to admins, devs, QA — the whole gamut.

Our conversation on clean code, AI-assisted development, and Salesforce architecture gave me a lot to bring back to the team.

JV

Salesforce Solution Architect, 7x Salesforce Certified

Who I work with

My services are built for low-code Salesforce professionals — the people who live inside the org but do not want to become developers.

I do not work with established technical teams. They can already leverage AI-assisted development and extend their own reach. I am here for the audience everyone else forgot: admins, platform owners, RevOps teams, and independent consultants who need custom work done without the overhead of a dev hire or a big consultancy.

Whether it is a one-off custom development project or understanding a complex org with dx0, the goal is the same: get you the outcome and move out of the way.

Portrait representing Solo Salesforce admins

Solo Salesforce admins

Portrait representing Platform owners

Platform owners

Portrait representing RevOps & operations teams

RevOps & operations teams

Portrait representing Freelancers & non-profit consultants

Freelancers & non-profit consultants

I write the code other developers reference.

I am not the consultant who ships something and leaves your team with a support nightmare. I build clean, well-architected Salesforce code and hand it over with clear documentation, so the solution can be supported with minimal overhead and picked up again by me or another developer in the future.

15 years in the ecosystem

Custom development across Apex, LWC, integrations, and platform architecture for enterprise and scale-up clients.

Speaker at Dreamforce

Presented at Salesforce events, including Dreamforce, on development practices and platform design.

Creator of dx0.io

Built the modern way to understand any complex Salesforce environment. I bring the same clarity to every engagement.

Salesforce ecosystem brands

Worked at Salesforce, AutoRABIT, Salto, and dx0 — the companies that shape how the platform is built and managed.

How it works

01

Define the outcome

You describe the problem in plain language. We agree on exactly what delivered looks like. No vague scope, no creeping roadmap.

02

Fixed quote

I give you a simple price for the outcome. You know the cost before work starts.

03

Build and ship

I write the code, test it, and hand it over with clear documentation that covers how to maintain the solution and pick it back up later.

04

Done

The engagement ends with a clean handover. You get the working solution and the documentation needed to keep it running. If another discrete problem comes up, we can start a new project.

Fixed pricing

One fixed price. Not a subscription, not an hourly rate, and not a retainer. You pay for the delivered outcome. If the work takes longer than expected, the price stays the same.

25-minute brainstorm

Discovery call

A focused call to understand your problem, explore possible approaches, and identify what a clean solution could look like.

Free

Deep assessment and clear next steps

Technical review

A thorough investigation of a broken integration, a stubborn bug, or a messy situation. You get a clear picture of what is happening and a concrete plan — whether I do the work or your team takes it forward.

€500

A custom screen for easier data visualization

LWC

Custom input screens, selection wizards, calculators, or guided flows your users need but the standard page builder cannot create.

€1,000

Advanced background automation

Apex

Complex calculations, multi-step logic, or data processing that needs to run cleanly behind the scenes without breaking.

€2,000

Connect Salesforce to another tool

REST APIs

A simple, robust integration with one external system, built to fail safely and handed over with everything needed to keep it running.

€2,500

Release Management

CI/CD

I map your environments, design the right release flow and branching strategy for your team, and set up a lightweight CI/CD process that automates deployments with minimal overhead.

€2,000

Every quote is a one-time, fixed fee for the agreed outcome. Final pricing depends on what already exists in your org, how many users are involved, and how much testing and handover documentation you need. If the scope changes, we agree the difference upfront. No surprises.

dx0

Dealing with org complexity?

Most Salesforce teams inherit years of customisation with no documentation and nobody who knows why half the org exists. dx0 is a Salesforce intelligence platform that lets you understand, analyse, and govern a complex environment through natural language.

Used by more than 30 enterprise companies across 7 countries. ISO 27001 certified.

Try dx0.io

Ask your org anything

Describe what you need in plain language and get accurate, architecture-aware answers about your Salesforce setup.

Impact analysis before you change

Know exactly what breaks before renaming picklists, deleting fields, or making big schema changes.

Automatic documentation

Generate UML diagrams, process docs, and handover notes from the metadata already in your org.

No setup, no dev required

Connect your org and start asking questions. No CLI, no MCP server, no repository to maintain.

Talks & insights

Conference talks and practical sessions on Apex, CI/CD, and software engineering — so you can see how I think about code before we work together.

Apex software design principles

Salesforce CI/CD in practice

Modern Salesforce development workflows

Engineering lessons from the ecosystem

Building maintainable Salesforce solutions

Custom Salesforce development in practice

Need custom dev without the consultancy overhead?

Get Salesforce to do what you need at a fraction of the cost of traditional large development programmes or in-house resources. Send me the details and I will come back with a clear scope and a fixed quote.

Get in touch

pablo.gonzalez@happysoup.io